Find the Right Medicare Health Plan for Your Needs

1. Introduction and Scope

"BenefitHelpers" ("BenefitHelpers," "Company," "we," "our," or "us") operates a privately owned marketing and referral platform designed to connect individuals seeking information related to Medicare plans, Medicare coverage options, Medicare enrollment, Medicare Advantage, Medicare Supplement (Medigap), Prescription Drug Plans (Part D), and other related insurance services with independent licensed insurance agents, brokers, agencies, and other service providers ("Providers"). This Privacy Policy explains how we collect, use, store, disclose, process, and safeguard personal information obtained through our website (the "Site"), as well as through associated landing pages, lead forms, communications, call center interactions, conversational interfaces, marketing funnels, and related services (collectively, the "Services").

By accessing or using the Site, submitting information through any form, communicating with our representatives, or otherwise interacting with our Services, you acknowledge that you have read and understand this Privacy Policy and consent to the practices described herein.

2. Information We Collect

We collect personal information that you voluntarily provide when completing intake forms, requesting information, communicating with us, or interacting with our Services. This information may include identifiers such as your name, telephone number, email address, mailing address, ZIP code, age range, or date of birth where applicable. Because the Site is designed to facilitate connections with Providers regarding Medicare plans, coverage options, enrollment assistance, and related insurance services, we may also collect information relating to your current Medicare status, eligibility, enrollment period, preferred coverage type, current health insurance coverage, prescription drug needs, provider preferences, and other insurance-related details that you choose to provide.

In certain circumstances, the information you provide may include sensitive personal information, such as health-related information, prescription needs, preferred doctors or specialists, or information concerning participation in government healthcare programs including Medicare or Medicaid. We collect such information only when it is voluntarily submitted and use it solely for purposes consistent with this Privacy Policy, including facilitating referrals, improving services, compliance obligations, fraud prevention, and operational activities.

We automatically collect certain technical and usage information when you interact with the Site. This information may include your IP address, device identifiers, browser type, operating system, session duration, referring websites, interaction timestamps, and general location information derived from your IP address. We may also collect behavioral data relating to clicks, page views, scrolling behavior, advertising attribution, and engagement signals associated with marketing campaigns.

Additionally, we may receive information about you from third parties, including advertising platforms, analytics providers, call center vendors, data verification services, and lead enrichment partners. Such information may be combined with the data you provide directly.

3. How We Collect Information

Information is collected through multiple channels, including online forms, landing pages, questionnaires, chat tools, AI voice agents, email communications, text messaging interactions, inbound and outbound phone calls, and customer service conversations. Calls may be recorded or transcribed for compliance, training, and quality assurance purposes. We also collect information through cookies, pixels, conversion tracking technologies, and analytics tools that operate on our Site or through advertising platforms used to promote our Services.

4. Purposes for Which Information Is Used

We use personal information to facilitate connections between users and Providers who may offer services related to Medicare plans, Medicare enrollment, coverage options, Medicare Advantage, Medicare Supplement (Medigap), Prescription Drug Plans (Part D), and other related insurance services. Information may be used to respond to requests, distribute inquiries to participating licensed insurance agents, brokers, and agencies, enable follow-up communications, manage call center operations, and improve the accuracy and effectiveness of referral processes.

We also use information for internal business purposes, including marketing analytics, campaign optimization, customer service training, fraud detection, identity verification, compliance monitoring, dispute resolution, system maintenance, and performance reporting. Information may be used to evaluate advertising performance, build audience segments, measure conversion events, and improve the relevance of marketing content displayed to users.

In certain circumstances, we may use aggregated or de-identified information for research, operational insights, or business intelligence activities.

5. Disclosure and Sharing of Information

We may disclose personal information to independent Providers who may contact you regarding services related to your inquiry. Because the Site functions as a marketing and referral platform, information submitted through intake forms may be shared with multiple participating Providers or marketing partners. Providers operate independently from BenefitHelpers, and any services you obtain from them are governed by separate agreements between you and the Provider.

We may also disclose information to call center vendors, customer service contractors, marketing agencies, advertising platforms, analytics providers, cloud hosting vendors, fraud prevention services, data processors, and other technology providers that assist in the operation of our business. Some of these parties may act as service providers processing information on our behalf, while others may act as independent business partners.

In certain cases, we may share information with data verification or enrichment partners to improve data accuracy, prevent fraud, or enhance operational efficiency. We may receive compensation in connection with referrals, marketing relationships, or advertising partnerships.

We may disclose information when required to comply with legal obligations, respond to lawful requests from public authorities, protect the rights or safety of our users or business, enforce contractual rights, or investigate potential violations of our Terms and Conditions.

6. Cookies, Tracking Technologies, and Online Advertising

We use cookies and similar tracking technologies to collect information about how users interact with the Site and advertising content. These technologies may be used to maintain session continuity, analyze user behavior, attribute advertising conversions, measure campaign performance, and deliver targeted advertising. Third-party advertising platforms and social media networks may also use tracking technologies to collect information about your interactions across websites and devices.

Tracking technologies may continue collecting information after you leave the Site, particularly where advertising attribution or remarketing tools are deployed. Users may modify browser settings to manage cookies; however, disabling certain tracking technologies may affect Site functionality.

7. Communications and Call Recordings

We may monitor, record, or transcribe phone calls, chat interactions, and other communications for quality assurance, compliance monitoring, training, dispute resolution, operational improvement, and the development of automated systems or artificial intelligence tools used to support customer service functions. Records of consent for communications may be maintained to comply with telemarketing and consumer protection laws.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, operate our business, maintain compliance with applicable laws, resolve disputes, enforce agreements, and preserve records relating to advertising attribution and consent management. Retention periods may vary depending on the nature of the information, contractual obligations, and legal requirements.

9. Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. These safeguards may include encryption, access controls, monitoring systems, vendor risk assessments, authentication procedures, and internal data governance policies. Despite these measures, no method of transmission or storage can be guaranteed to be completely secure, and users submit information at their own risk.

10. Children's Privacy

The Site is intended solely for individuals who are at least eighteen (18) years old. We do not knowingly collect personal information from minors. If we become aware that information from a minor has been collected, we will take reasonable steps to delete such information.

11. State Privacy Rights

Residents of certain U.S. states, including California, Colorado, Connecticut, Utah, and Virginia, may have rights under applicable privacy laws to request access to personal information, request deletion or correction of information, and opt out of certain types of data sharing or targeted advertising. Where required by law, we will verify the identity of the requesting party before responding to such requests. Requests may be submitted by contacting us using the information provided below.

We also recognize legally required signals such as Global Privacy Control (GPC) where applicable under state law.

12. Do Not Track Signals

Some browsers provide a "Do Not Track" feature. Because there is currently no universal industry standard for recognizing such signals, the Site may not respond to all Do Not Track settings except where legally required.

13. International Transfers

All information collected through the Site is processed and stored in the United States. By using the Site, you acknowledge that your information may be transferred to and processed in jurisdictions that may have different data protection laws than your place of residence.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updated versions will be posted on the Site with a revised "Last Updated" date. Continued use of the Site following such updates constitutes acceptance of the revised Privacy Policy.

15. Contact Information

BenefitHelpers
[email protected]
12081 W Alameda Pkwy #506 Lakewood, CO 80228